Darbo tikslas - interneto svetainės, pagrįstos interaktyviu bendravimu tarp pirkėjo ir pardavėjo, modelio sukūrimas bei jo reikšmingumo ir privalumų teikiant draudimo paslaugas Lietuvoje nustatymas. Darbo struktūrinės dalys: teorinė dalis - interneto ir draudimo sąvokų analizė, interneto svetainių klasifikavimas bei vertinimo metodų išnagrinėjimas, teorinio modelio sukūrimas remiantis teorine analize; praktinė dalis - dviejų etapų kiekybinis tyrimas (interneto vartotojų ir IT specialistų apklausa) bei jo rezultatų aptarimas; trečia dalis - teorinio modelio pritaikymas Lietuvos draudimo bendrovei remiantis tyrimų rezultatais, reikalavimų jam įgyvendinti bei išvadų pateikimas. / The penetration of the Internet today is becoming faster and faster, millions of users spend more and more time on-line. Internet changes the way people communicate and therefore make business. It is a huge market to exploit, but it is necessary to perform great strategic transformation processes to gain leadership and be successful. The goal of the final paper was to determine internet potential and significance in lending insurance services in Lithuania. One of the majors’ objects of the present paper is internet site of the insurance company, which can help to perceive the main advantages of the internet. It’s very important to characterize the possibilities of interaction between insurance company and user of internet. Only then we can understand what potential and present customers want and need. The author has created internet site’s model, which best fits to for selling insurance services through the internet. The author used these methods while preparing her final paper: analysis of sources of information, survey, structural observation, mathematical statistics, rating and descriptive methods. The main results of performed research showed that internet users are expecting a clear structure from insurance company’s website, where they could find information about the company, prices of insurance and contact information. The research also showed that internet users would practice the possibility to buy insurance service via internet in near future. In summary... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20140701_190825-86040 |
| Date | 01 July 2014 |
| Creators | Labanauskas, Vaidas |
| Contributors | Jastiuginas, Saulius, Vilnius University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Vilnius University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20140701_190825-86040 |
| Rights | Unrestricted |
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