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Previous issue date: 2012-03-30 / INTRODUCTION: Drug advertisement stimulates self-medication and irrational use of
medicines, especially when it starts to interfere in the prescription. Monitoring
advertisements, as well as the observation of its influence on health professionals,
prescriptions become necessary because of this public health problem. OBJECTIVE:
The aim of this work was to analyze drug advertisements directed to gynecologists
and/or obstetricians doctors relating them to the current legislation as well as its
influence on prescription. METHODOLOGY: The sample was composed of drug
advertisements divulged to the gynecologists and / or obstetricians doctors and was
analyzed according to RDC96/2008. To evaluate the influence of advertisement on
prescription, a questionnaire was administered to gynecologists / obstetricians
doctors and prescriptions of a public maternity were also evaluated. RESULTS AND
CONCLUSION: Concerning the advertisements analyzed, 48% complied fully with
current legislation and 52% of the advertisements analyzed were in accordance to
the RDC No. 96/2008 in most of the items evaluated. The doctors interviewed are
used to receive the visits of propagandists, even in the public service, receiving gifts
offered by the industry and believe that medicine advertisement tries to influence
prescribing. Many of them use the material provided by the propagandist as a source
for their prescription, although they present a critical view about them information.
The use of trade name / mark on the prescription is a common practice among the
doctors interviewed, even in the public service, suggesting there is an influence of
medicine advertisement on the prescription / INTRODU??O: A propaganda de medicamentos estimula a automedica??o e o uso
irracional de medicamentos, principalmente quando passa a interferir na prescri??o
m?dica. A monitora??o da propaganda, assim como a observa??o da sua influ?ncia
sobre os profissionais de sa?de, torna-se necess?ria frente a esse eminente
problema de sa?de p?blica. OBJETIVO: Analisar propagandas de medicamentos
dirigidas a m?dicos ginecologistas e/ou obstetras frente ? legisla??o vigente assim
como sua influ?ncia sobre a prescri??o. METODOLOGIA: A amostra foi composta
por propagandas de medicamentos divulgadas aos m?dicos ginecologistas e/ou
obstetras e foi analisada de acordo com a RDC96/2008. Para a avalia??o da
influ?ncia da propaganda sobre a prescri??o, foi aplicado um question?rio aos
m?dicos ginecologistas e/ou obstetras e avaliadas prescri??es de uma maternidade
p?blica. RESULTADOS: Das propagandas analisadas, 48% cumpriram na ?ntegra a
legisla??o vigente e 52% das propagandas analisadas obedecem a RDC n? 96/2008
na maioria dos itens avaliados. Os m?dicos inquiridos mant?m a pr?tica de receber a
visita de propagandista, inclusive no servi?o p?blico, recebem brindes oferecidos
pela ind?stria e acreditam que a propaganda de medicamentos tenta influenciar a
prescri??o. Muitos utilizam o material fornecido pelo propagandista como fonte para
sua prescri??o, embora tenham uma vis?o cr?tica perante o mesmo. A utiliza??o de
nome comercial/marca na prescri??o ? uma pr?tica comum entre os m?dicos
interrogados, inclusive no servi?o p?blico, o que sugere uma influ?ncia da
propaganda de medicamentos sobre a prescri??o
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/13473 |
| Date | 30 March 2012 |
| Creators | Dantas, Tayne Anderson Cortez |
| Contributors | CPF:13908464404, http://lattes.cnpq.br/8260624403804292, Ver?ssimo, Lourena Mafra, CPF:03505558427, http://lattes.cnpq.br/9173400981540256, Amador, T?nia Alves, CPF:24788376253, http://lattes.cnpq.br/6374474420461200, Dantas, Maria Cleide Ribeiro |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Ci?ncias Farmac?uticas, UFRN, BR, Bioan?lises e Medicamentos |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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