Price reduction or "service package"?: a study of alternative marketing strategies.

Description

by Chu Kwong-young. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1989. / Bibliography: leaves 94-96.

Links & Downloads

1. cuhk:318365
2. http://library.cuhk.edu.hk/record=b5886020
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318365

Tags

Dye industry

Dye industry--China--Hong Kong

Dyes and dyeing--Chemistry--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318365
Date	January 1989
Contributors	Chu, Kwong-young., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vii, 96 leaves : ill. (some col.) ; 30 cm.
Coverage	China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)