An empirical examination of the effects of permission, interactivity, vividness and personalisation on consumer attitudes toward E-mail marketing : a thesis submitted in partial fulfilment of the requirements for the degree of Doctoral of Philosophy of Commerce in Management in the University of Canterbury /

Description

Thesis (Ph. D.)--University of Canterbury, 2006. / Typescript (photocopy). Includes bibliographical references (leaves 201-220).

Links & Downloads

1. http://library.canterbury.ac.nz/etd/adt-NZCU20060625.131903

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/156769990
Date	January 2006
Creators	Maneesoonthorn, Chadinee.
Source Sets	OCLC
Language	English
Detected Language	English