The impact of cultural and market distance on international advertising a content analysis of magazine advertising from US, Japan and Korea /

Description

Thesis (Ph. D.)--Syracuse University, 1996. / Vita. Includes bibliographical references (leaves 229-237).

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/647303818
Date	January 1996
Creators	Kim, Yoo-Kyung.
Source Sets	OCLC
Language	English
Detected Language	English