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A study of marketing and promotion strategies for foreign retailers in China.

by Chan Hang Kin, Chan Mang Lung, Or Ching Lee, Anna. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 85-86). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.6 / Chapter III. --- OVERVIEW OF CHINA RETAIL MARKET --- p.9 / Chapter IV. --- LITERATURE REVIEW --- p.18 / Chapter V. --- CASE STUDIES OF SELECTED RETAILERS --- p.39 / Chapter VI. --- SURVEY FINDINGS --- p.52 / Chapter VII. --- ANALYSIS --- p.63 / Chapter VII. --- CONCLUSIONS --- p.70 / APPENDIX --- p.80 / BIBLIOGRAPHY --- p.85

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318295
Date January 1995
ContributorsChan, Hang Kin., Chan, Mang Lung., Or, Ching Lee Anna., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, iv, 87 leaves ; 30 cm.
CoverageChina, China
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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