Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game /

Description

Thesis (M.S.)--West Virginia University, 1999. / Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).

Links & Downloads

1. http://etd.wvu.edu/templates/showETD.cfm?recnum=1200

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/43631122
Date	January 1999
Creators	Jung, Hye Yoon,
Publisher	Morgantown, W. Va. : [West Virginia University Libraries],
Source Sets	OCLC
Language	English
Detected Language	English