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The Moderating Effect of Marketing Signaling and Trust on the Relation between Consumer Behavior Intention and Dissatisfaction with Health Policy

The issue of preventive health policy has become increasingly important topic. A point worth emphasizing here for the managers, market scholars, or policy makers is that whether the health policy would change the consumer behavior. For considerable efforts to encouraging consumer taking the physical examination, here, marketing signaling and costumers perceived trust might be considered as marketing strategies in this dissertation.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0123109-135847
Date23 January 2009
CreatorsYang, Szuchi
ContributorsS. C. Huang, J. Y. Huang, Y. P. Lin, H. Y. Lo, C. C. Wu, H. M. Liang, C. T. Lee
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0123109-135847
Rightsnot_available, Copyright information available at source archive

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