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Study on the Influence of Public Opinion and Propaganda on the Internet Regarding Virtual Community Group Food Shopping

Due to the fast speed of broadband and the advanced level of bandwidth, Internet users love to spend a lot of time surfing the Internet and the e-life concept has become a very popular living style. Recently, the trend towards food shopping in groups has overwhelmed traditional shopping habits. In the past, people bought food after a free taste and now the food lovers share their experiences on their blogs. The unknown shops therefore will become famous after being introduced by food lovers forwarding their relevant e-mails. The establishment of virtual communities for shopping in groups helps consumers to acquire a better price after negotiating with shop owners.
The estimated variables, including comments of group leaders, life styles and intensity of relations, were used to analyze the buying willingness in the virtual communities. The results of questionnaires were collected from the ihergo website, run by a Delicacies Discovery Team in Kaohsiung. All data were analyzed and verified via: descriptive statistics, reliability factors, correlation and regression etc.
The results are described as follows:
1.The positive comments of group leaders impacted buying willingness in the virtual communities.
2.The positive intensity of relations affected the buying willingness in the virtual communities.
3.The ¡§creativity and trends¡¨ in lifestyle revealed a positive correlation with the buying willingness in virtual communities

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0723108-132848
Date23 July 2008
CreatorsChin, Yun-chu
ContributorsHuang,Jen-Jsung, I-Heng Chen, Wu,Jih-hwa
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0723108-132848
Rightsnot_available, Copyright information available at source archive

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