Text in English / This study adopted a quantitative approach in order to produce numbers in
relation to the diffusion of the new media. A descriptive quantitative survey was
conducted – with sampling done in multi-stage probability – which comprised
clustering, simple random, systematic, stratified sampling techniques,
convenience and census sampling. A sample size of 379 respondents was
selected, comprising 347 citizen-respondents and 32 government
communicators (heads of communication). Data was collected utilising two (2)
standardised questionnaires – one tailor-made for the citizens and the other for
government communicators. Informed by the Diffusion of Innovations theory, this
study has established that new media channels have difussed extensively within
communities in the Province of Mpumalanga. This has provided a strong
motivation to recommend that the communication policy of the South African
government be amended, to include new media channels, like social media, as
official government communication channels. / Communication Science / D. Litt. et Phil. (Communication)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/25706 |
| Date | 10 1900 |
| Creators | Ramodibe, Mohau Armatto |
| Contributors | Mbatha, B. (Blessing) |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 1 online resource (xviii, 334 leaves) : color illustrations, color map, application/pdf |
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