It is no doubt that the Internet has transformed the way enterprises doing business fundamentally. People even pointed that e-commerce is the next Industrial Revolution. How to take the advantages of the Internet has propagated all over the whole world. Facing the intensely competitive environment and the getting higher turnover rate of the sales representatives, KaoDu Motor, Ltd. is exploring the solutions. Due to the prosperous growth of e-commerce, the issue of how to fully take the advantages of the Internet has become very critical to KaoDu Motor Ltd.
This purpose of this research is to explore what e-commerce strategies and applications that KaoDu should develop in order to get more competitive advantages by taking the advantages of the Internet. After reviewing the automobile industrial environment, the SWOT analysis was done for KaoDu. Through SWOT analysis, the weakness, strength, opportunities and threats that KaoDu has were summarized. Giving KaoDu¡¦s goals, seven e-commerce strategies were developed based on the results of SWOT analysis. For each strategy, many e-commerce applications have been identified. In addition, in order to let the e-commerce strategies and applications be realized successfully, several other strategies, such as alliance, business process reengineering and on-job training, have been identified too. So far, part of the strategies and applications has been implemented and there are several positive results reported.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0801101-135529 |
| Date | 01 August 2001 |
| Creators | Chung, Yi-Chang |
| Contributors | Ching-Shyang Hwang, Hsiangchu Lai, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0801101-135529 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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