This diploma thesis clarifies problems of the marketing strategy in e-commerce. It is generally devote to marketing management of the electronic shop and strategic marketing planning. It describes marketing strategie, their systematization and marketing strategies that can be used by e-shop.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4049 |
| Date | January 2008 |
| Creators | Klega, Ondřej |
| Contributors | Stříteský, Václav, Kasan, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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