The purpose of this study is to examine the relationship between four proposed characteristics: organizational, individual, technological, and environmental, and retailers' and consumers' willingness to adopt mass customization. The sample of this study consists of 66 managers and 274 consumers. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers' technology and environmental characteristics, and consumers' individual, technology, and environmental characteristics. / A Thesis submitted to the Department of Textiles and Consumer Sciences in partial fulfillment of the requirements for the degree of Master or Science. / Fall Semester, 2005. / June 11, 2004. / Includes bibliographical references. / Susan S. Fiorito, Professor Directing Thesis; Jeanne Heitmeyer, Committee Member; Pushkala Raman, Outside Committee Member; Tonya Toole, Outside Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_181251 |
| Contributors | Kim, Su (authoraut), Fiorito, Susan S. (professor directing thesis), Heitmeyer, Jeanne (committee member), Raman, Pushkala (outside committee member), Toole, Tonya (outside committee member), Department of Retail Merchandising and Product Development (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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