Return to search

Faktory určující oblíbenost prodejny u zákazníka

This master thesis deals with the factors that influence a customer in a store and can affect its subsequent levels of popularity amongst consumers. It explores the psychology and behaviour of a customer and the individual elements that affect them in and outside of the store. The aim of this work is to make general recommendations for stores; what should they focus on and what should their attention be directed towards in order to make their stores popular among customers. In order to achieve this goal a qualitative survey was undertaken using in-depth interviews amongst 48 customers and 10 managers of stores. Additionally, a quantitative survey was undertaken through questionnaires sampling 468 customers.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431340
Date January 2017
CreatorsDudíková, Eva
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0016 seconds