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Marketing bankovních služeb v České spořitelně, a.s. / Marketing of banking instruments of Česká spořitelna, a.s.

This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221806
Date January 2008
CreatorsRychlá, Jana
ContributorsBelant, Filip, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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