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Merchandising / Merchandising

Shopping is part of our every day life. The number of items that people buy is effected by a large number of aspects, including arranging and layout of the goods at the shop. Merchandising, the science about shopping, considers these aspects. Therefore, the thesis itself is focused on merchandising. In the first part of the thesis, there is an explanation of the term, following by theoretical principles for store layout in the most effective way. The practical part considers the analysis of four stores Spotřební družstvo Jednota Volyně, their comparison and evaluation, including highlighting their weak and strong spots. This part also includes some recommendations which could, with the help of merchandising rules, help to improve these stores. This particularly is also the aim of the thesis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76692
Date January 2009
CreatorsChourová, Stanislava
ContributorsZamazalová, Marcela, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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