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Analýza současné situace na trhu elektronických knih (e-book) v České republice / Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic

The thesis "Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic", deals with topics and issues of e-books and the current market situation in the Czech Republic. One of its objectives is to introduce readers to the world of e-books, show a brief history and development of books and e-books as a medium, getting to know what's happening in the U.S., and particularly on the Czech market. For this thesis, it was developed an online questionnaire "Electronic books in the CR", which serves as a data source for the practical part. The practical part is to evaluate the situation on the market, attitude of respondents to reading, e-books, e-readers, and also use the data obtained for the selection of the best e-reader with a multicriteria method of choice.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72138
Date January 2011
CreatorsKubeš, Adam
ContributorsToman, Prokop, Sigmund, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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