This Diploma{\crq}s thesis deals with analysis of promotion product and its distribution with regard to competition. The thesis has been created on the basis of the PROGRESS sportswear Company request, which produces and sells functional sportswear. The tools of the promotional mix, the cities, and the brands for the survey were selected by the PROGRESS sportswear Company. The necessary information has been collected through surveys in the selected cities. The data regarding promotion have been ascertained by question-forms, interviews and from additional information sources. Based on the results of the study, the PROGRESS sportswear Company will be provided with potentional actions that should lead to the increased knowledge of the PROGRESS sportswear Company products.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:49850 |
| Date | January 2008 |
| Creators | LEBROVÁ, Šárka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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