Multi sponsored events :should I sponsor if they are? The multi-dimensionality of fit and its effect on brand judgements

Description

Thesis (PhD(BN) -- Bond University, [2006.]. / "A thesis submitted to Bond University in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Business.". Bibliography: pages 151-167. Also available via the World Wide Web.

Links & Downloads

1. http://epublications.bond.edu.au/theses/pentecost

Tags

Corporate sponsorship.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/277182293
Date	January 1900
Creators	Pentecost, Robin D.
Publisher	Gold Coast, Australia : Bond University,
Source Sets	OCLC
Language	Undetermined
Detected Language	English