The influence of product involvement and fan identification on response to team sponsors' products

Description

Thesis (Ph. D.)--Ohio State University, 2005. / Title from first page of PDF file. Document formatted into pages; contains xiv, 116 p.; also includes graphics (some col.). Includes bibliographical references (p. 109-116). Available online via OhioLINK's ETD Center

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1124223738

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/67318981
Date	January 2005
Creators	Lee, Seungeun,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to resource