Return to search

Corporate sponsorship : a look at the moderating effects of fit and reach on image and purchase intentions /

Thesis (Ph. D.)--Lehigh University, 1999. / Includes vita. Includes bibliographical references (leaves 81-85).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/41363710
Date January 1998
CreatorsBecker-Olsen, Karen L.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeAcademic dissertations

Page generated in 0.0017 seconds