This master’s final paper formulates the assumptions of the theoretic forming of marketing strategies, analyzes the details of marketing environment, formulates market segmentation, objective markets’ choise and positioning strategies. It also presents the strategies of four different elements of marketing complex, outlines the necessity of marketing valuation and strategic control systems. The paper presents a detailed analysis of Lithuanian furniture market and its possibilities in European Union. It also formulates the marketing strategy and plan of the Joint Stock Company “Venta”, describes the personnel questionnaire research. The hypothesis was confirmed that the employees do not and do not want to participate in marketing strategy planning, because they do not have any marketing ideas.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050607_100253-81298 |
| Date | 07 June 2005 |
| Creators | Loveikis, Kornelijus |
| Contributors | Pabedinskaitė, Ona-Arnoldina, Šaparnis, Gintaras, Martinkus, Bronius, Garalis, Algirdas, Bendžiuvienė, Brigita, Bartosevičienė, Vladislava, Simanauskas, Leonas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050607_100253-81298 |
| Rights | Unrestricted |
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