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Odontologinės įrangos gamybos įmonės tarptautinio marketingo strategijos formavimas / International marketing strategies formation in odontological equipment enterprise

In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing strategies formation have been analyzed and systemized. Analysis of environments from the point of production enterprises was done, penetration to the international markets strategies and singularity of strategies formation in the production enterprises were analysed. There were presented the singularities of the activity of the researched enterprise, also analysis of Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E.Navickas enterprise “Medica”. There was done a research of survey of Russian trading companies which have influence for odontological equipment production enterprise’s international marketing strategy formation. Before author’s formulated hypothesis that Lithuania’s odontological equipment’s demand in Russia depends on trading companies which are in the market was proved.

Identiferoai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060607_163336-87951
Date07 June 2006
CreatorsMamonienė, Inga
ContributorsStoškus, Stasys, Merkys, Gediminas, Pabedinskaitė, Ona Arnoldina, Martišius, Stanislovas, Pabedinskaite, Ona Arnoldina, Šimaitytė, Diana, Ališauskas, Kęstutis, Garalis, A., Siauliai University
PublisherLithuanian Academic Libraries Network (LABT), Siauliai University
Source SetsLithuanian ETD submission system
LanguageLithuanian
Detected LanguageEnglish
TypeMaster thesis
Formatapplication/pdf
Sourcehttp://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060607_163336-87951
RightsUnrestricted

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