Marketingová komunikace - zákaznická orientace v energetické společnosti E.ON / Marketing communication - customer orientation in the energy company E.ON

Description

The dissertation introducec individual tools of marketing communication in the energy company E.ON. According to research MAC/BRAND, diskussions with the company managers and own consideration was solved the efficiency of individual tools and potential improvement suggestions.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-50683

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50683
Date	January 2011
Creators	GLÁSEROVÁ, Vladimíra
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess