The literature on trademarks and on litigation is reviewed. Trademarks are described as intellectual property rights enforceable at law which identify the origin of a product and hence provide an incentive to the markholder to maintain quality. The existence of quality in products attracts fraud, which may be policed either by consumer non-purchase or by litigation. / Litigation is modelled as the end result of a selection process whereby only those cases whose probable outcome cannot be agreed between plaintiff and defendant go to court. The uncertainty of these cases should lead to a 50:50 outcome between plaintiff and defendant under specified assumptions. / The litigation model is tested on trademark litigation and found to be valid in the specific instances tested. / Source: Dissertation Abstracts International, Volume: 52-03, Section: A, page: 1011. / Major Professor: Gary M. Fournier. / Thesis (Ph.D.)--The Florida State University, 1991.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76358 |
| Contributors | Maughan, Charles William., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 152 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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