Essays on optimal bucket pricing, dynamic product offering and customer win-back strategies of continuous subscription service

Description

Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2008. / Title from PDF t.p. (viewed on May 11, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3233. Advisers: Shibo Li; Rockney G. Walters.

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1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3319929

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/320779547
Date	January 2008
Creators	Sun, Yacheng.
Publisher	[Bloomington, Ind.] : Indiana University,
Source Sets	OCLC
Language	English
Detected Language	English