In order to cut down the overuse of plastic bags, the Taiwan government had implemented a restriction policy for the use of plastic shopping bags. Under this policy, hypermarkets, department stores, supermarkets and many other stores are prohibited from offering free plastic shopping bags. They can only sell them. Meanwhile, since their goods are cheap, various, and many hypermarkets have become a main shopping place and the kind of store where Taiwanese spend most of their money. This study was aimed to find out the variables affecting shoppers¡¦ bag-use behaviors¡Xwhich included bringing one¡¦s own bag and requesting bags from the salesperson¡Xat hypermarkets.
A bag-use model was proposed for these variables. It included six variables and was based on Hines, Hungerford and Tomera¡¦s (1986) model of responsible environmental behavior and Cheng¡¦s (2004) integrated model of environmental behavior. The variables were environmental concern, environmental responsibility, attitude toward the behavior, self-efficacy, response efficacy and situational factors. Results showed that the bag-use model could predict both kinds of environmental behaviors (Nagelkerke R2 = .68, .60). Self-efficacy was the main variable that determined whether shoppers would bring their bags to shopping, whereas situational variables determined whether shoppers would request bags from the salesperson. Implications of these results and suggestions for the authorities were discussed.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0917104-103522 |
| Date | 17 September 2004 |
| Creators | Chen, Chun-kai |
| Contributors | none, Sam-pui Lam, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0917104-103522 |
| Rights | unrestricted, Copyright information available at source archive |
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