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Vyhodnocení úspěšnosti komunikačního mixu muzea voskových figurín v Praze / Communication analysis of wax statue museum in Prague

This thesis is focusing on marketing, mainly on marketing of services and entertainment industry. The aim is to find, which communication tool is most successful in increasing the number of visitors of Musée Grévin. Outcome of the thesis is a communication strategy recommendation that will be presented to Musée Grévin management.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359798
Date January 2017
CreatorsMendlík, Matěj
ContributorsHucková, Barbara, Švehlík, Luděk
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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