This thesis is focusing on marketing, mainly on marketing of services and entertainment industry. The aim is to find, which communication tool is most successful in increasing the number of visitors of Musée Grévin. Outcome of the thesis is a communication strategy recommendation that will be presented to Musée Grévin management.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359798 |
| Date | January 2017 |
| Creators | Mendlík, Matěj |
| Contributors | Hucková, Barbara, Švehlík, Luděk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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