The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11042 |
| Date | January 2009 |
| Creators | Kymlová, Šárka |
| Contributors | Zamazalová, Marcela, Koudelka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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