This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.
Identifer | oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-2960 |
Date | 01 January 2001 |
Creators | Labre, Nathalie Sandra |
Publisher | CSUSB ScholarWorks |
Source Sets | California State University San Bernardino |
Detected Language | English |
Type | text |
Format | application/pdf |
Source | Theses Digitization Project |
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