The whole environment - The climate of the earth. Because of the technology innovation causes the problem on ecological environmental protection. The implementation of the agreement of Kyoto, Already alert environmental protection of people on the global village. The organic industry is to safeguard the ecology, environmental protection and industry good for health. This thesis does the discussion to the development overview of the industry, carrying on consumers will do the market survey to the cognition of the organic products, purchase motive and buying the consideration, etc., probe into the organic marketing strategy in the supermarket of food. This thesis is consumed by two group (buyer and unbuyer) is investigated and analysed, in accordance with the demographic parameter, motive of buying, buy the parameter of considering, carry on comparative analysis, and the characteristic that the supermarket thorough fare is bought does analysis, to probe into the organic food on the thorough fare in the supermarket, feasible marketing strategy, this research from the product category to the organic industry, maker, supplyer the production and marketing system arriving and is worthy of selling to investigate , understand the marketing overview of organic industry's supplier , distributor in depth. Two consuming groups investigated by this research, the difference had in accordance with the demographic parameter is compared, in the characteristic to the organic consuming groups, the education degree is relatively high, there is more age by 41~50 and 51~60, the sex is mostly women, the professional housewife is in the majority, secondly government employees and teachers, income medium-sized income, buy the motive and rely mainly on the fact that there is no agriculture chemical, pollution-free and will not be endangered oneself and family's body, two colony that buy all with authentication most important government, to of fine qualities to afford to buy. As to the thing that production ground, the seller's trust will facilitate the trade, not the buyer will relatively consider whether the cost-effective and price are rational. The system of producing and selling of the organic industry, different from the general industry, the persons who engage in at present rely mainly on popularizing the idea more, For example ecological environmental protection to make the clever equilibrium of people's body and mind, healthy, also some are that Buddhism group make for good fortune, joining and popularizing in will engineering way, it is an invisible maturity sense to pursue, the persons who engage in at present have a good prospect to the future development of the industry generally because people can contact the organic products , go to experience one's own impression actually, nonpoisonous and light all over, and then promote the quality of life.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0826105-220441 |
| Date | 26 August 2005 |
| Creators | Lan, Teng-Huang |
| Contributors | Hueimei Liang, Feng Lee Lin, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0826105-220441 |
| Rights | restricted, Copyright information available at source archive |
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