Return to search

Personalizace obsahu na webu / Personalization of the Website Content

This work focuses on web personalization, its advantages for users and merchants. Presents current standards in this field, analyzes theoretical background and technical realization. Finally describes application of the theory on actual web projects - Skrz.cz and Drakkaria.cz. Main benefit of this work is a complete overview of the web personalization and general manual for personalization implementators.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193386
Date January 2014
CreatorsŠatera, Ondřej
ContributorsMittner, Jan, Buchalcevová, Alena
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0022 seconds