People all over the world have always been sharing things and experiences but due to rapid technological development, new digital platforms emerged which led to a new way of sharing and the phenomenon sharing economy started to be a common concept. The purpose of this study is to explore how Turistrådet Västsveriges newly launched platform Meet the locals could contribute to increased social and economic sustainability. Using existing theories such as sense of place, types of tourists and the host-tourist relationship this was done through multiple interviews together with locals in the project Meet the locals - a platform where you are given opportunities to ‘explore the Swedish lifestyle from a local perspective’. The data collected from the interviews were transcribed and analyzed using the thematic analysis which aimed to find connections with the chosen themes based on the theories. These themes were; place attachment, the meeting between host and tourist and sustainability. The results in this study establish that sustainability is important for the locals interviewed. However, it is unclear how Meet the locals really are contributing to social and economic sustainability since sustainability is still a complex subject and the project itself is still growing.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-161037 |
| Date | January 2019 |
| Creators | Einarsson, Hanna |
| Publisher | Umeå universitet, Institutionen för geografi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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