The goal of this diploma thesis is to assess the economic efficiency of the investment consisting in the opening of the new franchise retail network stores, specially Tesco Franchise Stores CR s.r.o. The thesis consists of two main parts - the theoretical part and the analytical part. The theoretical part describes the basic concepts which are related to the investment activities and the methods used to evaluate the investment plans. The ending part of the thesis describes the retail environment and the principles of franchising. The beginning of the analytical parts deals with the strategic analysis and description of the franchise model of the company Tesco Franchise Stores CR s.r.o. In addition, the analytical part focus on a specific investment plan, which is further specified and predicts the expected revenues and costs based and the information obtained from strategic analysis and the financial statements of the company. The end of the analytical part deals with the evaluation of the investment plan using dynamic methods.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360152 |
| Date | January 2017 |
| Creators | Komínová, Kamila |
| Contributors | Schönfeld, Jaroslav, Smrčka, Luboš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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