The aim of my diploma thesis is to analyze the current situation of Panelárna St. Město, joint-stock company on construction market, and to suggest measures that can be used as a basis for top management decisions regarding future operations. To achieve the objective, internal and external analysis methods were used. Methods of external analysis included PEST analysis and Porter's five forces analysis. Internal analysis was made by using financial analysis, analysis of resources and analysis of the activities. Results of internal analysis are expressing opinion to tangible assets, intangible assets, human resources and financial resources, in addition to evaluating the tie between activities and total economical stability of the company. Information from external analysis served for assesing current and future progress of construction, intensity of competition, and for identifying factors that may become a source of opportunity and threats. Set suggestions and recomendations for future strategy will emerge from the synthesis of internal and external analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75642 |
| Date | January 2010 |
| Creators | Pokorák, Jiří |
| Contributors | Dvořáček, Jiří, Kovařčíková, Dana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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