President Salinas de Gortari of Mexico has taken steps to induce Mexican companies to become internationally competitive. The 1986 entry into the GATT by Mexico under the de la Madrid Administration and subsequent Government policies under the Salinas Administration have moved the Mexican market toward greater openness to foreigners. The most recent and possibly the most important action has been the decision by President Salinas to pursue vigorously bilateral trade negotiations with the United States. Negotiations for a Free Trade Agreement (FTA) between the United States and Mexico have been moved to a 'fast track', and a ratified agreement between the two countries is expected to be signed sometime in 1993 This dissertation looks at the strategic changes taking place in eight of Mexico's leading companies as management responds to the economic opening which began in Mexico in 1986. The data used in this study was collected through interviews, questionnaires and annual reports The direction, pace, and commitment of these strategic changes is documented for the years 1987-1991. Through its policies, the Mexican government has paved the way for the private sector to be the new engine of economic growth in Mexico. Many of the executives of Mexico's leading companies are assuming this new role as they actively seek new international markets, upgrade product quality and improve production efficiency The author also analyzes the preparedness of Mexico's leading companies for a North American Free Trade Agreement (NAFTA). The author determines that Mexico's leading companies are gearing up to be viable global competitors and serious participants in a free North American market. The majority of the companies in this study are prepared for the NAFTA. Those companies which are not, are diligently working to become so The results of this study are expected to incite further study in the areas of: the strategic management of MNCs from developing countries, the role of the environment in strategic change, and the role of government and the private sector in economic development / acase@tulane.edu
| Identifer | oai:union.ndltd.org:TULANE/oai:http://digitallibrary.tulane.edu/:tulane_25637 |
| Date | January 1993 |
| Contributors | Young, Corinne Bensabat (Author), Goodman, Seymour S (Thesis advisor) |
| Publisher | Tulane University |
| Source Sets | Tulane University |
| Language | English |
| Detected Language | English |
| Rights | Access requires a license to the Dissertations and Theses (ProQuest) database., Copyright is in accordance with U.S. Copyright law |
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