This study, using the case study and cross-case analysis method, identified and analyzed the practices and procedures a community-based educational agency, the public library, used to link with its external environment, its community. The bond issue referendum was selected as the phenomena through which effective linkage practices could be observed. The following research objectives guided the course of the study: (1) to determine the practices and procedures public libraries used to establish and maintain linkages with their external environment; (2) to compare the linkage practices used by libraries that have been successful in passing a bond referendum proposition the first time the issue is presented with linkage practices used by libraries that have been unsuccessful; and (3) to identify and analyze the environmental and organizational factors that affect the linkage practices and procedures used. / Data were gathered through on-site personal interviews, community and library documents, local newspaper clippings, and personal observation. A major conclusion was that one particular environmental factor, the status of the community economy, can have an overriding influence on the success or failure of the most comprehensive referenda campaigns. Other conclusions include that there are commonalities of linkage practices used in both successful and unsuccessful referenda campaigns, differing only in extensiveness; that the kinds of linkage practices can be more important than the number of practices used; and that there appears to be a difference in the types of target populations contacted in successful referenda campaigns. / Recommendations for identifying and implementing linkage development during a referendum campaign were detailed. Recommendations for further research were also suggested. / Source: Dissertation Abstracts International, Volume: 48-12, Section: A, page: 3002. / Thesis (Ph.D.)--The Florida State University, 1987.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_76186 |
| Contributors | FLEMING, LOIS DELAVAN., Florida State University |
| Source Sets | Florida State University |
| Detected Language | English |
| Type | Text |
| Format | 301 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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