The purpose of this quantitative research study was to investigate the factors that motivated individuals to make financial contributions to community colleges and to create a profile of the community college donor. The Philanthropic Motivation Survey of Community College Donors was administered to donors at three Florida community colleges who had donated at least $1000 in one or more gifts between January 2006 and December 2010. From the 226 responses, a brief profile of the community college donor emerged. The donor is likely a married white male aged 57 with children. He is employed, but not by the college. He lives within the college's district and has contributed to other higher education institutions even though he did not receive financial aid as a student. This donor has earned a bachelor's degree but is not a first generation college student. The data from the factor analysis categorized the motivations into six different groupings than they were in originally for university donors. The categories were Social and Reward; Respect for Institution; Appreciation for College; Relationship with College; Altruism; and Create a Legacy. Respect for Institution and Altruism were rated as the most important motivation categories. Once the categories were established and ranked according to importance, a one-way univariate analysis of variance, independent samples t-test, and multiple regression analyses were performed to answer which of the foundation and donor demographics had an impact on the motivations and whether differences were apparent among the three institutions. Statistically significant impact of donor demographics was evident in all six motivation categories. However, not all demographics--age, gender, job status, and earned associate degree or certificate--influenced the motivations. The three community colleges' donors differed significantly in two motivations--Relational and Legacy; all other motivation categories displayed no significant differences in motivation. The findings can assist community college resource development officers to profile and serve their current and future donors by aligning donor demographics with specific motivations. / A Dissertation submitted to the Department of Educational Leadership and Policy Studies in partial fulfillment of the requirements for the degree of Doctor of
Philosophy. / Summer Semester, 2012. / June 13, 2012. / community college, donor motivation, resource development / Includes bibliographical references. / Robert A. Schwartz, Professor Directing Dissertation; Ralph Brower, University Representative; Tamara Bertrand-Jones, Committee Member; David Tandberg, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_183187 |
| Contributors | West, Rachel Cooey (authoraut), Schwartz, Robert A. (professor directing dissertation), Brower, Ralph (university representative), Bertrand-Jones, Tamara (committee member), Tandberg, David (committee member), Department of Educational Leadership and Policy Studies (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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