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A Study on the Product Strategy for Internationalization of Taiwan Higher Education towards Vietnamese Market

This study drew light on educational product constituents, discussed students¡¦ needs in higher education and attempted to find out the connection between Taiwan¡¦s educational supply and Vietnamese demands in terms of products in education. The final purpose of this research is to contribute to Taiwan¡¦s foreign student recruitment strategy in the midst of globalization. A questionnaire survey was conducted on Vietnamese students (experienced and inexperienced) who are the most dominant group of foreign students in Taiwan. The study produced four major findings:
1. The common core need of Vietnamese students in the pursuit of overseas higher education was to gain foreign degree for a better career prospects.
2. Fourteen factors were ranked in importance in which Availability of appropriate faculty, Quality of lecturers, Quality of teaching methods, Recognition of the qualifications in Vietnam, Curriculum, Cost of living, Tuition fee, Quality of academic facilities and Financial aids were on top of the list, followed by Cost of transportation between Taiwan and Vietnam, Required language for study medium, Quality of students, Campus environment and Religious facilities.
3. Among the fourteen factors above, only three of them were assessed as strongly satisfactory by experienced students (students who have experienced Taiwan higher education). They were Quality of academic facilities, Quality of lecturers and Campus environment. Seven of them were rated between satisfactory and neutral: Required language for study medium, Quality of teaching methods, Availability of appropriate faculty, Curriculum, Cost of living, Financial aids and Tuition fee. The remaining four factors which were Recognition of the qualifications in Vietnam, Quality of students, Religious facilities and Cost of transportation between Taiwan and Vietnam, were evaluated to be between neutral and dissatisfactory.
4. Students who were using Chinese as language medium in Taiwan were found to be more satisfied than those using English as the medium.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0815108-150655
Date15 August 2008
CreatorsMinh, Duong
ContributorsChun-tuan Chang, Ping-yi Chao, Yung-Chih Lien
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageEnglish
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815108-150655
Rightsunrestricted, Copyright information available at source archive

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