The goal of the diploma thesis "Analysis of the Marketing Communication in Vitra Koncept s.r.o." is an analysis of current situation of marketing communication in the company and a recommendation for its further better effectiveness. In the theoretical part marketing communication tools are defined, measurements methods of their effectiveness are described and modern tools which are currently used are mentioned. The applied part uses the knowledge from the theoretical part for the description of the company. The last part of the diploma thesis is devoted to summarize the attained knowledge and to suggest particular solution for the company's future practice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199559 |
| Date | January 2013 |
| Creators | Berková, Lucie |
| Contributors | Zamazalová, Marcela, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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