Marknadsplanering, en utmaning för bilåterförsäljare : En studie om hur ekonomisk information & budgetering påverkar marknadsplanering inom bilbranschen. / Market planning, a challange for car retailers

Description

This study gives a understanding how car retailers structure and decide their marketing activities by using a marketing plan. We also integrate budgeting and using of economic information as a supplement for structure the marketing plan. In this study we analyze if there is any different between two different car retailers located in Sweden and how they use their marketplan.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45741

Tags

budgetering

ekonomisk information

Marknadsplanering

bilåterförsäljare

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-45741
Date	January 2015
Creators	Ekfeldt, Carl, Lorentzon, Martin
Publisher	Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO)
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess