The aim of this study was to establish whether the South African Broadcasting Corporation (SABC) performed according to its mandate in ensuring a fair broadcast coverage of all political parties that participated in the 2014 national general election. The study was undertaken as a result of the complaints by political parties who accused the SABC of bias during the election. The study focused on two SABC radio stations, namely SAFM and UKHOZI FM. In executing the research, particular attention was paid to the coverage of political party manifestos, town hall election debates and radio interviews. The study was written utilising the theoretical paradigm of Social Responsibility Theory, as this is largely deemed the most ethical guide in testing South African journalism. The research was conducted in accordance with the Independent Complaints Authority of South Africa (ICASA) regulations that govern broadcast media during elections. The second part of the analysis deconstructed the SABC’s media coverage of the 2014 election through Media Monitoring Africa – a non-profit organisation that monitors and reports on media coverage of elections, whilst simultaneously taking ICASA stipulated guidelines into account. The MMA and ICASA equipped the study with reports which were compiled after an intense monitoring of SABC’s coverage of the 2014 election. Through the analysis of political parties’ accessibility to the election broadcast programmes on SABC platforms, the study concluded that although there were errors, the SABC treated all parties fairly during the 2014 general elections. The study also found that poor corporate governance at the SABC did not impact directly on the public broadcaster’s ability to deliver fair election broadcasting. By conforming to the social responsibility role that calls for high professional conduct, fairness and objectivity as expected in the public broadcaster, this study found that the SABC was committed to a fair coverage of the 2014 election.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:27486 |
| Date | January 2016 |
| Creators | Ndimande, Dumisani Blessing |
| Publisher | Nelson Mandela University, Faculty of Arts |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MPhil |
| Format | ix, 65 leaves, pdf |
| Rights | Nelson Mandela University |
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