This thesis examines the influence of marketing communication on music industry with focus on electronic dance music. In theoretical part are processed basic terms defining marketing communication. Consequently is described development of electronic dance music from seventies. The main objective of this thesis is define important marketing tools in allotted age group and confirm knowledge of this area of music industry. The practical part is focused on the research of popularity, target group determination and also evaluates interview with specialists and artists. Base on the research results from questionnaires and interview the thesis also proposes own marketing campaign of unknown artist.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193347 |
| Date | January 2014 |
| Creators | Hrnčíř, Petr |
| Contributors | Černá, Jitka, Říha, David |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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