More and more news organizations are publishing on-line news via the World Wide Web. The objective of this study was to examine the effect of hypermedia and graphics in online news upon immediate recall and longer-term retention.Ninety-eight subjects read one of four versions of a news story presented through a World Wide Web browser. The four versions tested the story with and without the use of graphics and with and without the use of hypermedia in a 2x2 design. Subjects were tested with a 15-question fill-inthe-blank quiz immediately and after one week.Analysis of variance found no significant effectsthe use of graphics or hypermedia or the interaction of the two upon immediate recall. However, a significant effect for the use of graphics was found for retention after one week. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/185606 |
| Date | January 1996 |
| Creators | Randolph, Gary |
| Contributors | Ball State University. Dept. of Journalism., Popovich, Mark N. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iii, 65 leaves : col. ill. ; 28 cm. |
| Source | Virtual Press |
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