Engaging the consumer : building relationships and loyalty through Web based media /

Description

Research Project (M.B.A.) - Simon Fraser University, 2006 / Theses (Faculty of Business Administration) / Simon Fraser University MBA-SPEC-MIS Program. Senior supervisor : Dr. Jennifer C. Chang.

Links & Downloads

1. http://ir.lib.sfu.ca/handle/1892/3982

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/476286309
Date	January 2006
Creators	Turner, M. L.
Publisher	Burnaby B.C. : Simon Fraser University,
Source Sets	OCLC
Language	English
Detected Language	English