Thesis (M.A.)--Wichita State University, Fairmount College of Liberal Arts and Sciences, Dept. of Communication / This research describes and analyzes the rhetorical choices made by Tiger Woods in response to the allegations of marital infidelity. This thesis uses qualitative methodology to analyze the image restoration efforts used by Woods to combat this crisis situation. Benoit’s (1995a) image restoration theory is used to examine the statements of self-defense provided by Woods during the time period of November 29, 2009 to March 21, 2010. Each strategy used by Woods is identified, followed by an analysis based on the intended audience. Finally, an analysis of how these strategies work in conjunction with another is conducted.
There are three findings from this case study. First, those who find themselves faced with a crisis situation who lack feasible deniability should take responsibility as quickly as possible. Second, strategies primarily intended for one target audience can have significant impact on other target audiences if the initial target audience reacts favorably to those strategies. Third, the strategies of mortification and corrective action complement one another, as an apology becomes much more powerful if the public sees the accused party is taking steps to make sure the crisis does not reoccur.
| Identifer | oai:union.ndltd.org:WICHITA/oai:soar.wichita.edu:10057/5542 |
| Date | 07 1900 |
| Creators | Wiens, Dustin Kyle Martin |
| Contributors | Jarman, Jeffrey |
| Publisher | Wichita State University |
| Source Sets | Wichita State University |
| Language | en_US |
| Detected Language | English |
| Type | Thesis |
| Format | viii, 103 |
| Rights | © Copyright 2012 by Dustin Kyle Martin Wiens. All Rights Reserved |
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