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A study of the online newspaper industry in Hong Kong.

by Leung Hung Cheong, Leung Wai Kwan, Sabrina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 62-63). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.3 / Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5 / What is the Internet? --- p.5 / A Brief History of the Internet --- p.6 / The Global Influence of the Internet --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Facts in the U.S. Newspapers Industry --- p.9 / Evolution of Online Newspapers --- p.12 / Research for German Dailies on WWW --- p.15 / Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20 / Elements of an Electronic Newspaper --- p.20 / Free Access versus Subscription --- p.23 / Operation of an Online Newspaper --- p.25 / Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28 / The Newspaper Industry in Hong Kong --- p.28 / Objectives of Study --- p.31 / Research Methodology --- p.32 / Chapter VI. --- RESEARCH FINDINGS --- p.35 / Result for the Exploratory Study: Two Online / Newspaper Publishers in Hong Kong --- p.35 / "Result for the Quantitative Study," / Part I - Overall Survey Responses --- p.40 / "Result for the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.46 / Chapter VII. --- INTERPRETATION OF RESULTS --- p.51 / "For Result of the Quantitative Study," / Part I - Overall Survey Responses --- p.51 / "For Result of the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.53 / Chapter VIII. --- RECOMMENDATIONS --- p.56 / Chapter IX. --- CONCLUSIONS --- p.59 / Chapter X. --- LIMITATION OF STUDY --- p.61 / Chapter XI. --- APPENDICES --- p.64 / Appendix A - Electronic Newspaper Publishers' Questionnaire / Appendix B - Electronic Newspaper Readers' Survey / Appendix C - Summary for Customer Survey Result / Appendix D - Reference Table for T-Tests Results / Appendix E - Graphical Illustration of Survey Results

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322483
Date January 1999
ContributorsLeung, Hung Cheong., Leung, Wai Kwan Sabrina., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 63, [23] leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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