Traditionally, Multinational Corporations and the United Nations used to have different agendas. During recent years, there has been a shift, and with the adoption of the United Nations Sustainable Development Goals in 2015, the objectives of the two different entities are more closely aligned. The United Nations has increasingly promoted multi-stakeholder partnerships as a way to foster development efforts in emerging markets. At the same time, these partnerships have appeared to be a way for businesses to gain legitimacy and overcome the challenges in entering emerging markets. The literature review is based on Johanson and Vahlne’s (1977) Uppsala Model, complemented with Bottom of the Pyramid literature. Specifically, the role of experiential knowledge in the internationalization process is investigated. An exploratory field study has been conducted during one month in Myanmar, with the overarching purpose to study an MNC’s expansion into an EM. The study has further investigated on how MNCs partner with non-traditional actors when entering EMs and how the exchange of knowledge is carried out on the micro-level in these relations. The study includes interviews with both an MNC and the UN, including observations on site and a documentary analysis. In line with previous literature, the result show that the MNC had to learn from the local market in order to succeed in their internationalization process, but also educate the local market in order to enter. Thus, the thesis contributes to research in proving that internationalization in emerging markets seems to be a two-way experiential knowledge direction where MNCs also need to take an active part in educating the emerging market in order to enter.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-297691 |
| Date | January 2016 |
| Creators | Rehn, Rebecca |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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