This graduation thesis focuses on analyzing a tour operator's supply and it's comparison with the results of empirical research. Trends of demand in tourism industry, preferences and expectations of clients will be compared with the vision of the tour operator on the base of theoretical knowledge and the results of empirical research. To reach improvement of the supply the needed measures will be advised in the end of the thesis. The thesis is divided into two parts, the theoretical base and the empirical research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85786 |
| Date | January 2010 |
| Creators | Kaplina, Olesya |
| Contributors | Bedrnová, Eva, Jarošová, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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