This material informs readers about implementation of strategy in company. The chapter number 1 (theoretical part) deals with the general principals of implementation of strategy and methods which are used for practise. This part should be instrumental as a theoretical base for the practical part. The sekond part (analysis) is focusing on running of comapany Komerční pojišťovna, a.s.. It describes history of company, its activities, organization structure. First of all it characterizes the methods, which are used by top management for implementation of strategy to all stages of management. Part of analysis is called questionnaire examination and it identifies fruitfulness of this implementation from employees view. The third part prezents proposals and recommendations for more efficient processes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222849 |
| Date | January 2011 |
| Creators | Horká, Barbora |
| Contributors | Homoláč, Radek, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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